When Monkeys See, Monkeys Do

Social media is an excellent tool for promoting and raising awareness. As advanced as technology is, it has not eliminated the need for human relationship building. In reality, people care about what "important" people care about. Social media influencers are a new breed of third-party endorsers who use blogs, tweets, and other forms of social media to shape audience attitudes. One of my favorite movies, "Mean Girls," has a hilarious depiction of the power of influence. The film shows how popularity equals influence and how easily people can be swayed. Influencer marketing has provided a new avenue to reach specific audiences as consumers become more aware of brands' tactics to advertise to them. Advertising through influencers enables brands to promote themselves through someone a distinctive community watches, interacts with, and trusts daily. Instead of being skeptical of a commercial or social media ad, consumers believe that if their favorite influencer loves the product, they will also. The concept is psychological, and influencers have perfected the art of capitalizing on consumers' brains' preferences for integrated, subtle exposure.

The Kardashian Effect

https://www.youtube.com/watch?v=3Tf4aCqwlGo

No one in today's pop culture has mastered the art of influencer marketing quite like the Kardashians. Many people become dissatisfied with their family's success due to a lack of visible or tangible talent. They are famous for being famous, according to the majority of people. Whatever you want to say about them, you have to admit that they have studied how people react to them and are capitalizing on it. Kim Kardashian sat down with Forbes to discuss her social media success. She can explain how each platform serves a specific purpose and meets the needs of a specific audience.

Even You... Can Influence

It is important to note that anyone can be an influencer if they are willing to dedicate their time and likeness to a cause or brand. Rachel David echoed this sentiment during her TedTalk. According to Meeta Vengapally, founder and CEO of Garnysh and a Top Influencer on social media, visualization and manifestation were the beginning of her journey to becoming a social media influencer. Narrowing down what it is you want to do is first. Then it would be best if you researched the industry and who your competitors are. What are they doing well, and what can you do better?

I've Got The Power

https://www.marketingprofs.com/charts/2019/42223/ethics-and-social-media-influencers-what-consumers-expect

Simply because influencers are influencing does not mean that consumers have lost control. According to recent Influence.com research, most people are okay with social media influencers promoting products as long as the influencers use those products. 78% believe influencers should share their products on social media, while 72% think influencers should share products in general. However, 62% of respondents believe influencers should not promote products they do not use. Influencers' power is based on their ability to build relationships with brands and consumers. If they are not aware of what consumers want, then their power is diminished.